How do you get a job?

So many people when they are young dream of a job, but very few get that job, or something close to it. Research in 2012 found that 30% of people get the job they were hoping for ( Another survey found that only 9% of workers got their childhood dream job. I’m not saying that it’s becoming less likely in this economic climate to get your dream job, I’m saying that with competition from others, and the realisation of how much work is needed to even get close to getting that job, it is unlikely that many of us will live our dream. The reason I’ve formed my opinion is that of the 319325 entrants of university courses in the UK, 281900 continued their course. That is a staggering 37,425 freshers who found it too difficult to follow their dreams ( (2006/7). Sadly as well, 30% of graduates are said to be unemployed 4 months after graduating. That will not be solely to do with the amount of work students put in, it means that the desired jobs are scarce. In other words, if you want your dream job, you will have to fight for it.


Being a student myself, I understand the demands of university and the amount of effort you have to put in to get where you want to go. But is it just workload, or can getting a job be influenced by other factors? I am therefore interested in those who do have well paid jobs and I want to hear about their stories of how they reached the height of their potential.

An interesting study suggests that people have to look good to get good jobs. Allegedly in the article they explain that a sales woman was asked to change her appearance from an accountant to a lawyer (hairstyle, clothes and make-up), the change resulted in more sales. (

“When we touch on appearance in the context of personal branding it divides the room. People don’t want to think it matters but deep down they know it does. We all make assumptions about people which can be based on superficial appearance,” Sarah Churchman, director of diversity at PwC

This is a whole different argument, suggesting that it’s not the work you put in, but the clothes you wear.

Another article / video points out that social media contributes to you getting a job, or not. If you sell yourself well on sites like facebook and twitter, you become visible to employers for good or bad reasons ( The article states that being competent with your virtual world is crucial for getting a job. You need to make sure that anything on social media that is going to be seen by your potential employer is going to help you get the job. If you are active on twitter, being professional and engaging with people who relate to your field of work then you will make a good impression on them. Whereas if you are very open with your internet world and share unprofessional opinions, it is likely that those who see it will make a bad first impression. The internet can definitely aid your ambition. You can even use it to your own advantage as a self employed worker. Researcher Gary Vaynerchuk has explored the ins and outs of the internet, and experienced what people are interested in with social media. He explains that is all about the audience and not about you, and you need to give the audience great value before you ask them to trust you with their money.

‘the only formula to break through the noise is to try and provide exceptional value up front to create a relationship that gives you the opportunity to convert onto the backend’ Gary Vaynerchuk

It’s very important that you treat your audience with respect because they are the people who define what quality content is, and you can only provide a service to them if they believe that it’s a service worth investing in. All this is relevant in getting your dream job, you need to be competent of what is needed to get there. If it involves studying then you would need to study hard, but if it’s to do with appearance and audience then you do have a say, but you can only influence others. At the end of the day you have to influence people to believe in you. Whether that is possible relies on how proactive you are. Through asking people in jobs, I’d be informed about what has worked for them. It will be interesting to see whether any of the theories expressed through the articles will relate their their experience, but that remains to be seen.


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