Digital Media: Work – Ideas


My view of the work task is that our online social media presence is a documentation; a product of our labours and exertions in our life, presented online for all to see. Facebook is the main focus of my student.

I watched the documentary directed by Cullen Hoback, Terms and Conditions may apply. The documentary examined the terms and conditions of websites and browsers, telling us exactly what they say and mean, because barely anyone reads them. The film explained the reason why a lot of websites are free, because they use your data, and because we agree to the terms and conditions, they are aloud to do so. For me, the film resonated with me because it showed:

– What we post online isn’t private

– We are consumers of social media and data is our currency

– Companies sell your data onto other governmental institutions

MarkZuckerbergCullenHobackTermsConditions Reasontv-IsFacebookAPublicUtilityYesSaysFilmmakerCullenHoback980


Data Mining

Facebook tracks the information of its users in order to give them more accurate ads which relate to their browsing history.

“Facebook’s data collection practices involve a closely woven relationship among Facebook, its advertising partners, data-broker companies, and various marketing applications services. The extent of this complex network of data collection practices is not immediately obvious to consumers; in fact, users must click through several different parts of the Facebook website to discover the existence of many of Facebook’s data partners.”

Privacy advocates (

fbads Facebook-Ads-Experiment

With websites that have a few lines of facebook code, facebook is then able to store the cookies and pixel tags. They store information left on that webspace by a user.

It is designed for better and more accurate ads. But privacy groups see it as an improper use of the users private information


Dopamine is released in pleasurable activities, this chemical is realised into the brain in anything that is enjoyable; such as food, money, sex and drugs. The interactions on facebook releases dopamine because of our desire of getting likes, comments and messages. Our appetite for these synergies influences us to return again and again for the same feeling. Our mirror neurons, ie when someone smiles, we smile back, are triggered when see someone displaying emotions. Because on facebook, we see people openly express emotions everyday on social media, mirror neurons are released, and we get pleasure from it, regardless of whether those emotions are positive or negative. We crave the interactions that facebook creates, and we adopt an online presence to harness our addiction.

Psychology today (

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The world unplugged carried out analysis on facebook addiction, getting people to disconnect from social media for 24hours, it allowed people to take a step back and understand what social media does to us

“Although 24-hour no contact with media made me very uncomfortable, I started to reflect on my life. Do we live for the media, or for ourselves? We need to make the right choice.”

The world unplugged (


Max Schrems (Law Student, Vienna) Europe vs Facebook

He pushed the Irish headquarters to get the data of his facebook account, he finally got access and received a PDF with all of his data on it. For Max, a user who posts 1 post a week in his three year time with facebook, he had a stack of paper that was around 40cm high (from the printed pdf document). From the pdf document you can search key words and it will instantly locate facebook posts that contain those words. With posts that you’ve delete on your account, the actual archived post will appear but with a (deleted) bracket next to it. The information that facebook have on your personal accounts is a lot more than you could imagine. But its all in their terms and conditions.

Cullen Hoback, Terms and Conditions may apply (Film)

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Mishka Henner

Henner has used the use of code in two of his projects, source code and _IMG01. Both books contain code throughout all the pages. _IMG01 contains 740pages, while Source Code contains 610pages. Both show the complexities of the digital world, the shier scale of the books helps that message. He also questions the authorship and the access of the information.

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Kenneth Goldsmith


Quotes taken from ‘’

‘Prior to the digital age we had a lot of words, but that wasn’t have as many as we have now’. Goldsmith appropriates the words of others and makes it into his own work. This appropriation has ‘fallen under the rubric of conceptual writing’.

Magnitude of language is important because you can’t read the whole internet, but you can play around with size and scale of what you present.

Goldsmith’s project printing out the internet was curatorial project where he crowd sourced 10 tones of paper in an attempt to print out the internet.


He expresses that we have no idea of the amount of information that is around us, so he created a materialisation of that information to display the scale that the digital age has created.

Fig 1 Goldsmith_Printing-Internet_HiRes

David Rule

David Rule came in to talk about his work to Coventry University students. His work is inspired by Kenneth Goldsmith; inspired by the use of text, but in Rule’s work he concentrates on the relationship between text and photographs.

He looks specifically at puns to do with photography and works with them. Famously an images is said to be worth 1000 words, for this pun, Rule described the back of his hand (another pun) in a detailed block of 1000 words.

Another work takes a sandwich photographed and sequenced with each piece of bread on each page and as you turn the page, another ingredient is added. Hear he played with the format of the book to simulate the activity of making a sandwich, inverting the reality, into the confined space of a book.

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My intention for this project is to print out my facebook page. To present the profile pictures of mine on the wall and the data of my page on a plinth to demonstrate the scale of the information.

The project will show how what we put online is available for all to see, but when we actually see people looking at it, and we look at it ourselves as an artefact, then it becomes completely different, it becomes inverted.


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