Media Driving forces – Critical Reflection

The first lecture showed us the context of media. 17,000 years ago, media was in the form of cave paintings.


‘Storage device = wall + coloured mud. Content = images.’ Understanding the context of media made me realise the amount of change that the human race his implemented with time, and the point that we have reached currently.

Furthermore, the likeliness is that media that I am familiar with currently will become less important for the next generations. CD’s and books are becoming less important in the digital age, the information of books and CD’s can more cheaply produced as a digital copy, data. The importance of the artefact is evident, physical possessions give us ownership. We place books, CD’s and DVD’s on shelfs in relation to other artefacts, we remind ourselves of them, we see them, we touch them, we even smell them. The digital replications are trompe-l’oeil and are merely a skeuomorphism of the original, the artefact. Matt Johnson, Picbod lecture 2015

Kevin Kelly believes that the internet is a ‘copy machine’ (, he believes that everything on the internet isn’t something we entirely trust because it takes what happens in a three dimensional world and converts it to 2d. He highlights that digital doesn’t have a body, we embody music in live performances, author talks and sports games. It is more of a premium to embody the experience instead of view the digital copy.



‘We are experiencing the rise of computer-generated, virtual spatial image to image per se, to images that appear capable of autonomous change and of formulating life like, all embracing visuaand sensory sphere’

Oliver Grau (Virtual Art: From Illusion to Immersion) – 3

When we photograph we convert life into an image or a photograph, they are both a representation of the reality in which it was captured, but with digital media advancements, embodiment is challenged with immersion and virtual realities that Grau believes will change the way perceive reality.

Panorama’s, cyclorama’s and trompe-l’oeil are example given in the lecture that engage us into a new virtual reality, and trick us into believing somethings as truth.

Escaping_criticism-by_pere_borrel_del_caso untitled_panorama1-22

Furthermore, there is mislead thinking that the internet is data that freely enters our linked digital devices and transmits around the world without a physical connection. The internet itself is physical, it is connect by wires that go under the sea and link to serveral buildings around the world like 60 hudson street in New York. It is a process of a router connecting with a fibre optic cable with a router of another network, ‘making it unequivocally physical and surprisingly intimate’.

Andrew Blum, Discover The Physical Side of The Internet

Therefore, the internet is but the data that travels along those fibre optic cables is not. This lecture definitely made me more aware of effects that the digital is having on the artefact, but has at this stage, Kevin Kelly entices me more with his argument, because the internet is yet to embody me.


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