Digital Media: Rest: Process

Appropriation = Lazy form of a art = Rest


I decided to do a crowd sourced short film based on Mike Ashley, the ill-admired Newcastle United owner. I want the film to channel the hatred from Newcastle Fans and sports pundits. Not only hatred, but also showing the positives, showing both sides to the argument.

‘I bought Newcastle United in May 2007. Newcastle attracted me because everyone in England knows that it has the best fans in football.’

Mike Ashley,

Soccer - Barclays Premier League - Hull City v Newcastle United - KC Stadium

Ashley’s intentions for the club is to create a club from scouting for young players and making them into great player, ‘It takes time. It can’t be done overnight’. A plan that in theory sounds great, but in reality, its something that Newcastle United fans don’t trust. There is little communication from owner to fans, and it makes it difficult for fans to trust his plan when they sell these young players to bigger clubs.

Those who have experienced Ashley at the club don’t have much good to say about him. Former Manager Kevin Keegan didn’t get control over signings at the club, he knew what the club needed, but the owner didn’t want to invest. “Mike Ashley doesn’t know anything about football. That’s the first thing. The second thing is Llambias knows even less than him, so you have two people running the football club who know nothing.’

However, during the 7 season’s that Ashley has owned the club, in transfers alone Newcastle have made £24.1 Million ( and considering they have the third highest attendance in the Premier League (, it seems that Ashley’s way of business is yielding extreme profit.


The process for the piece was to look on youtube for videos on Newcastle. Be it pundit opinions, footage of protests, games, players, or fan webcam videos. I added all the footage that I thought would be helpful and added it to a youtube playlist.

Screen Shot 2015-02-21 at 10.35.47

The playlist contained 47 videos and 5 hours 27 minutes of footage. Edited within premiere pro to try and create a narrative.

‘Many documentary filmmakers would have you believe their films are objective, but every choice that’s made in the editing room harbors a point of view.’

I attempted to create an objective narrative at the start and continue to challenge opinions throughout the film. I wanted to make people aware of the positives that Mike Ashley has brought to the club. It was difficult to find fans saying those positives, so football pundits would be the more likely place. Furthermore, it was incredibly difficult to find good quality resolution footage from fans, a lot of videos were recorded in 240p. That however shows that these are spontaneous videos that aren’t prepared with prior knowledge on the medium, equipment or direction.

Screen Shot 2015-02-21 at 10.54.56

The first edit (getting rid of videos and parts of the footage that weren’t relevant) came to 1 hour 15. A lot of the footage in this cut would not be in the final cut, it was just to give me an idea of what I could put in. I intended the film to be around 10minutes at the time

Screen Shot 2015-02-21 at 10.56.00

The final cut had footage left on the composite that was about 30 minutes long, because I didn’t want to get rid of it incase I decided to put it in later.

Screen Shot 2015-02-21 at 10.56.13

The actual footage in the final cut came to 4minutes. I incorporated J-cuts and L-cuts to make the footage flow better, and not be just video after video. These cuts start the video or the audio before the previous content has finished, it allows the viewer to hear or see what is coming next (

Once everything was finished, I exported the file and uploaded it to youtube for people to see

Screen Shot 2015-02-21 at 11.34.29


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s